Sainsbury's, Woke Up

The woke bores who run Sainsbury’s supermarket are now pretending to turn some customers away. As Paul Embery, former trades union official, commented:

Why would a major retailer issue a statement telling customers who don’t subscribe to its ideology to shop elsewhere? Virtue signalling of the worst kind and another sign of the ratchet effect which sees firms constantly try to outdo each other in flaunting their woke credentials.

Sainsbury’s management might stop wasting our time repeating such cliches as ‘we will not tolerate racism’ and concentrate on being a more ethical supermarket. In 2017 charities warned about its decision to replace Fairtrade logos with its own symbol, as well as a host of complaints about the quality of produce. Only this summer, one of the chain’s (and its rivals’) suppliers were filmed abusing animals.

I like Sainsbury’s and I shall continue to shop there for the time being. Yet I begin to grow tired of it trying to prove its off-the-peg metropolitan attitudes. Racism is wrong, great, we get that. And if the chain did treat certain races badly, it would be prosecuted for its trouble. Sounding good is really not enough, and in this case, phoney. If Sainsbury’s bosses actually thought that anyone was likely to stop shopping at their stores as a result of their faux-declaration, they’d drop their woke claims in an instant. Big business is only truly interested in big profit.

The integrity of the upright will guide them,

But the perversity of the unfaithful will destroy them.

Riches do not profit in the day of wrath,

But righteousness delivers from death.

Proverbs 11:3-4